Client: ORTEC US
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ORTEC US
ORTEC is an international B2B company specializing in supply chain optimization. With almost 30 years of experience, ORTEC is the undisputed leader in ROI driven supply chain management solutions.
The Interactive Marketing Team (IM) has been working with ORTEC on the following:
Design:
ORTEC approached IM because they needed a new face for their US operations. They needed something clean & easy to navigate, with clear calls to action. IM delivered on all fronts. We designed a beautiful website that continually generates praise as well as leads for their organization.
Search:
As the result of our SEO efforts, ORTEC now dominates search results with 189 number 1 rankings and over 500 top 10 rankings. For many of their choice keywords, they have multiple rankings in the top 10 (sometimes with multiple results), which magnifies their presence online.
Content:
IM authored the majority of the content on the site with the help of the ORTEC team. IM helped write all of the product content, PR releases, search content, as well as assisted in composing their email campaigns. The US website today has over 150 pages all co-authored by ORTEC and the IM team.
CMS – Sitecore:
The ORTEC US website is implemented in the Sitecore CMS system, which is an enterprise level CMS system that runs in the ASP environment. In the process of executing this site, IM became certified in the latest Sitecore Online Marketing Suite.
Marketing Automation:
We work with ORTEC to develop lead nurturing campaigns by using tools such as Eloqua, Lead Lander, and Loopfuse Marketing Automation.
Lead Generation:
IM builds sites for conversion. ORTEC has seen an increase in opportunities generated by their site.
Interactive Marketing
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InteractiveMarketing.net
The Interactive Marketing Team is an Atlanta based Interactive B2B Marketing Agency. Our job is to help your business build strong marketing strategies that engage and track prospects, build brand quality, and discover/nurture the most qualified prospects for your sales organization.
We rebranded our company in 2011 to better represent who we are and what we do.
Design:
We believe that design should be simple yet create an impact. The goal of design should be to invite visitors to engage with your content in a positive manner. It must be easy to navigate as well as compel visitors to take a desired action. The new IM website does all of this in an easy to use content management system with multiple social plug-ins.
Brand/Logo
IM represents Interactive Marketing in many ways. Besides the obvious initials, IM represents our belief that we as individuals are an essential part of the creative process. IM creative, IM passionate, IM committed. IM Interactive Marketing.
Content:
Every page on the site was authored by the IM team (excluding the blog where many different writers are featured). The goal of the content is to educate visitors on some of the latest developments in online marketing, including demand generation and marketing automation.
CMS – WordPress(WP):
The Interactive Marketing website was developed in one of our favorite CMS systems, WordPress. We strongly believe in WordPress because it is easy to use, yet is an incredibly robust system for users at any level. WordPress is free and open source. There are over 600 million websites running on WordPress and close to 10 years of development. It also has a more robust plug-in catalog than any other CMS. In short, we are big fans, and apparently we are not the only ones, 1 out of 5 new sites today are developed in WP.
Search:
The new Interactive Marketing site was launched in October 2011. Within 2 months, the IM site has reached a Google PR 5, as well as gained 52 number 1 rankings. Initially, IM is focused in the Marketing Automation local market in Atlanta, GA, but we will continue to increase our keywords to cover all the services offered today.
Results:
189 Number 1 Rankings
500 Top 10 Rankings
Increase Leads by 800%
Zero to Page Rank 5 in 2 months
See the site: www.interactivemarketing.net
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Client: Mobile Labs
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Mobile Labs
Mobile Labs Inc. is a funded start-up company bringing innovation to the mobile application testing industry. As the whole world is going mobile, there is a greater need for solid mobile application development. Mobile Labs Inc. provides an environment for multiple device/platform testing for mobile application developers that will help them ensure the quality of their work.
Design:
After analyzing Mobile Labs’ competition, we decided to build a site that was clean and inspiring. We based the design on the Apple.com site because of how easy it is on the eyes, as well as the obvious mobile technology tie in. IM will launch the Mobile Labs site in January of 2012. Mobile Labs in an on-going client, and IM will continue with services in search, marketing automation, demand generation, and Google Adwords.
Messaging:
We are working with Mobile Labs Inc. and Modo Modo Advertising agency to help them develop their messaging online. Value Messaging is key in communicating to prospects your unique value proposition. Mobile Labs is a B2B company, and our goal is to generate awareness of their services, as well as to garner contacts and interest.
CMS – WordPress(WP):
This site was developed in WordPress. We work in WordPress because it is an easy to use, yet incredibly robust system for users at any level. WordPress is free and open source. It has over 600 million websites running on WordPress and close to 10 years of development. It also has the biggest plug-in catalog available than any other CMS. In short, we are big fans.
Site under construction: www.mobilelabs1.interactivemarketing.net
Client: One12 Downtown
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One 12 Downtown
One 12 Downtown is Johnson City’s most prominent location for entertainment, live events, and delicious food. This was a new business that was just launched at the end of 2010. One 12 Downtown needed to make a splash in an already competitive environment. With the help of IM, One 12 Downtown is now one of the most popular restaurants and nightspots in Johnson City.
Design:
We built a new website that focuses on their most important traffic driver, their special events. One 12 has large crowds for Sports Games during the day, and live music at night. We included a image driven event calendar, an interactive menu, and eye-catching drink specials. Sidebar banners throughout the pages invite visitors to continue exploring the site and find compelling reasons to come into One 12.
CMS – WordPress(WP):
This site was developed in WordPress. We strongly believe in WordPress because it is an easy to use yet incredibly robust system for users at any level. WordPress is free and open source. It has over 600 million websites running on WordPress and close to 10 years of development. It also has the biggest plug-in catalog available for any CMS out there. In short, we are big fans (apparently we are not the only ones, 1 out of 5 new sites today are developed in WP)
Content:
The IM Team has generated 100% of the content for this site, including all the imaging and messaging. We continue to work with One12 Downtown on a monthly basis to help them develop new Social Media campaigns as well as email campaigns.
Search:
76% of all traffic to One12 Downtown is being driven by Search Engines. They are #1 and #2 for Johnson City Bar, #4 for Johnson City Restaurant, #4 for Live Music Johnson City. They have over 20 number 1 rankings and almost 100 top 10 rankings.
Social:
With One12 Downtown we have focused on generating traffic and buzz via the social media giant Facebook. Interactive Marketing is a North Social Media Partner and have used their suite of apps to promote events, create contests, capture emails and more, all inside Facebook. In just one year, we have been able to assist One12 Downtown in generating over 4,295 likes on Facebook.
Results:
4,295 Likes on Facebook
20 Number 1 Rankings
100 Top 10 Rankings
See the site: www.one12.interactivemarketing.net
Request Rankings Report: Contact Us
Client: Stir Fry Cafe
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Stir Fry Cafe
Stir Fry Café is a premier Sushi-Thai-Asian restaurant with 3 different locations in north eastern Tennessee. They know that the best way to get traffic to their restaurants is to drive awareness to their offerings and showcase their excellence in food. They came to Interactive Marketing for help with their site as well as their local rankings.
Design:
We built the new website to showcase Stir Fry Café’s amazing food, their banquette halls, as well as their catering capabilities. We included in this design a full menu for all their locations that include images and descriptions. When choosing a restaurant, you want to be able to see the food…is it pleasing? Is it inviting? We think Stir Fry Café does a great job, and we did our best to translate their excellence online.
CMS – ModX:
We used the open source CMS system ModX for this site because its ease in customization. Our main goal was to showcase SFC’s food in an appetizing way. ModX is easy to use and update. We created a custom back-end management system for SFC to be able to manage their site and menu, giving them control over their site content.
Search:
77% of all traffic to Stir Fry Café is being driven by Search Engines. They dominate the search results with 26 number 1 rankings and 180 top 10 rankings over 3 different cities. They are currently opening a new restaurant in Bristol, TN. IM will continue to work with StirFry to achieve optimal online performance and help grow their business.
Results:
26 Number 1 Rankings
180 Top 10 Rankings
78% More New Visitors
See the site: www.stirfrycafe.com
Request Rankings Report: Contact Us
