What is a Digital Footprint?
A Digital Footprint is a profile that is developed using the analytics gathered when a prospect visits a website, opens an email, interacts with your content, contacts your company or engages your online brand. This type of tracking is often referred to as behavioral tracking.
When a digital footprint is monitored it can then be used to target a specific message or content to that prospect. This is called Behavioral Targeting. Using the information collected allows you understand the exact interest a prospect is showing with your products or services. The most valuable content resources can then be delivered at the right time to the right prospect. This type of marketing is called personalization.
Personalization is term used for developing content and marketing for a specific customer based on their needs, interests or interactions with your digital brand.
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By Rafael Zabala