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What is a Digital Footprint

What is a Digital Footprint?

A Digital Footprint is a profile that is developed using the analytics gathered when a prospect visits a website, opens an email, interacts with your content, contacts your company or engages your online brand. This type of tracking is often referred to as behavioral tracking.

Behavioral Targeting:

When a digital footprint is monitored it can then be used to target a specific message or content to that prospect. This is called Behavioral Targeting. Using the information collected allows you understand the exact interest a prospect is showing with your products or services. The most valuable content resources can then be delivered at the right time to the right prospect. This type of marketing is called personalization.


Personalization is term used for developing content and marketing for a specific customer based on their needs, interests or interactions with your digital brand.

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The Interactive Marketing Team has extensive experience in integrating sales and marketing strategies with Marketing Automation tools. If you are looking to explore how to best implement Marketing Automation for your business let us help you. Contact us for a free consultation and to explore the opportunities available to your organization via Marketing Automation.

If you are serious about implementing a Marketing Automation Program for your business, please check out the Free Account we are offering with Loopfuse Marketing Automation Tool.


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By Rafael Zabala

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