Demand Generation in Today’s Business to Business Market
Demand generation is more than just marketing buzz. Thrown around in B2B advertising and marketing circles, the term signifies the process of generating, developing, and growing targeted leads. The lead is then delivered to the sales department at the moment the lead is prepared to engage with the sales team.
Demand generation, in practice, employs targeted marketing strategies to drive awareness & interest to company’s goods and services.
Check out this Demand Generation presentation. (hit “More” and full screen for best viewing)
The Interactive Marketing Team is a Google Certified Partner Company that has experience & expertise in generating awareness as well as demand via:
- Search Engine Optimization & Search Engine Marketing
- Google Adwords (PPC)
- Online Advertisement Networks
- Social Media
- E-mail marketing
Demand Generation is a healthy approach to marketing and sales cohesiveness within a company. It connects the marketing process and data generation effectively with the sales team where it is needed most.
The practice of Demand Generation is a Science, constantly changing and requiring innovative out-of-the-box techniques. In Business to Business marketing and Demand Generation, small modifications can translate into big differences in the success of your organization’s sales programs. The secret that capitalizes your strategies is to optimize continuously the pre-click, post-click, and post-conversion process. Demand Generations begins with Traffic Generation activities and goes all the way through to include your Marketing Automation follow up process.
For this reason, it makes sense to consult with an expert that can holistically address the whole process, beginning-to-end, ensuring that all the pieces come together in a harmonious manner -
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Demand Generation has developed prolifically over the last few years. Demand Generation now encompasses Traffic Generation Campaigns, Lead Generation, and Lead Management. The Interactive Marketing Team understands the complexities of each of these crucial components. We are here to help and encourage your questions.
By Rafael Zabala