On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” … Read More »
Read more →With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers. This article discusses the importance of marketing automation as the tool to both … Read More »
Read more →A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not … Read More »
Read more →MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being … Read More »
Read more →The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. … Read More »
Read more →In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce, arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank … Read More »
Read more →September 7, 2011, 2PM EST Everyone knows that associations continually face the daunting challenge of creating new revenue sources. But very few offer tangible steps to do so. Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements … Read More »
Read more →Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally … Read More »
Read more →The Annuitas Group and Harte-Hanks Announce Strategic Alliance Relationship expands end-to-end demand generation and lead management service offerings for clients Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today … Read More »
Read more →My younger brother once had the rare opportunity to spend time with Bono, the lead singer for the Irish rock band U2. Bono seemed genuinely interested and to quote my brother, “He didn’t break eye contact and his demeanor showed … Read More »
Read more →Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. A few highlights … Read More »
Read more →2PM EST, Thursday, August 11, 2011 Speaker: Carlos Hidalgo, CEO, The Annuitas Group More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get … Read More »
Read more →This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. He was previously a senior email marketing … Read More »
Read more →Tuesday, August 9th, 1pm ET Presenter: Carlos Hidalgo, The Annuitas Group The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect … Read More »
Read more →One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. I remember walking into his office, and before I could sit … Read More »
Read more →I can’t tell you how many times I’ve heard this refrain from our prospects and customers: “Yes, we have a marketing automation solution. We’ve had it for about a year. All we use it for is one off emails, and … Read More »
Read more →I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business … Read More »
Read more →In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. These two companies along with … Read More »
Read more →I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”. My fellow panelist on the roundtable was David Brock, President of Partners in Excellence. David is one of the top … Read More »
Read more →We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular … Read More »
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