Archive for the ‘Stompernet’ Category

This is the appeal of fast food when you travel: you know what you will get. The reason that you are able to get food that tastes almost the same with almost the same service anywhere you go is because of the systems in place.

Your customer has navigated into a product page and is thinking about buying. What can you do to make sure that the customer purchases from you? Good content and information will make a big difference in conversion rates, but it’s important to focus on the right information. What information is found on a good product page? Let’s walk through a few steps on how to create great selling product pages!

As the worlds of web design and SEO merge ever closer, we’ve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It’s terrific news for SEOs who love design and are capable of, and passionate about, making it part of their repertoire.

  This week our topic is web design. Years ago, business owners simply had to have a simple website with just the basic information. In those days websites were few, web speed was very slow and anything larger than a tiny image took forever … that is if you got your Internet to connect at

In a rapidly changing environment spotting and capitalizing on trends can become more and more difficult. Especially if you are a bootstrapping entrepreneur, the idea of “trends” or “forecasting” becomes laughable. Yet, regardless of the shifting “trends” something that will never go out of style (if you’re building a real business) is relationship marketing, and in a way that still makes you money!

“Acquiring new customers can cost five times more than satisfying and retaining current customers.” You must focus on marketing to generate the leads.
But don’t make the mistake that I’ve helped so many business owners dig themselves out of. They get so good at marketing and sales that their company implodes because they can’t take care of all the customers they worked so hard to win over in the first place.

This week we have no tricks for you, but plenty of treats. Marketing is often considered a difficult part of business, yet it depends on how you work with your customers. You probably realize the long term value of keeping your customers and clients close. This is where relationship marketing becomes a benefit that helps your business grow.

Start planning now and not only will your business be prepared, you may be able to handle the business your competitors lose from not preparing before crunch time like you will, thanks to today’s article. And if the holidays are not your prime time, remember this article can help you prepare before your season gets started.

The holidays are just around the corner and with them, the craziness of business planning for 2012, and the non-stop holiday celebrations. And – for some of us – it’s time to get our products in the hands of those holiday shoppers. Before I dive in any further, let me remind you WHY delegation is so valuable for someone pursuing six figures or beyond.

You have probably noticed that we have mentioned holidays the past few weeks. This week is not an exception as the theme is “Holiday Gear-Up”. While it may be a few weeks before many people start shopping, as a business owner you need to be prepared before for this busy season.

  While we are glad you read our emails, I want to ask, how many times have you checked your email today? Or how many times have you looked at your sales stats today? Or how about Facebook? As a business owner, I know it is hard to battle the urge to constantly check on

In our fast-paced society we encounter a constant feeling of “how can I get more done.” Most of us have unconsciously set up conditions that sabotage our growth and make getting things done ten times harder. Make a commitment to implement even just one of these five ideas and track how much more effective you are – and how much more quickly you accomplish your goals!

Our focus this week is “Being Efficient”. As entrepreneurs it often seems difficult to get it all done, especially with all the tasks that are both big and small. While a business does mean a busy schedule, making the best use of your time will help with both your schedule and work.

Most business owners only require a few staff members to execute their online marketing. It is much easier to get things done quickly when your virtual staff is on-demand to your projects and you don’t have to continually look for and train new people. This soon becomes a full-time job for you! Instead of outsourcing or out-tasking becoming an easy thing that frees up your time, your virtual staff require new projects, feedback about their current assignments, or help resolving roadblocks on their current tasks. It is time for a project manager!

Last week you learned how to get people to bid on your outsource projects. You also learned how to narrow your choices quickly. This produces a much shorter list, from which you will build your outsourcing team. Now comes the big problem of deciding which of these candidates will be the right one for your team.

Our second week of Outsourcing begins today! Each person you outsource to adds a new set of skills to your business. These skills would take extra time for you to learn, skills that you may not do as well or have the time to learn. Or maybe you just need a change that only someone else can bring. Also keep in mind the work that you really do not enjoy doing, can easily be done by someone else! This will allow you to focus on your “genius” work.

Is your business completely dependent on YOU? If it does, then you know what you have to do! You have heard it before, outsource! Learning to out-task your business and replace yourself is not something that is easily done. It is a process and something that takes time to learn, but once learned, the benefits are great!

Because if you are new to outsourcing (or have a little experience but still struggle) you’ll realize that evaluating bidders and finally choosing one…is a lot like my hard drive experience. You think all you have to do is simply post a project, and pick a bidder, and your task will be completed and sent to you in no time.

As an entrepreneur you probably have had times when you felt overwhelmed by all that you need to do. While you might like to think you are a superhero, who can do all things, you probably know that is not really possible. Being a business owner means realizing that you cannot always do everything yourself. You have a limit on time just like everyone else. Just because you own a business, doesn’t get you more hours in the day. If anything, you have less, because you are your main employee, boss, and grunt worker, all while trying to fit in a personal life as well.

Natural link building, by the way, is referring to building links in a way that appears organic. In other words, if you’re trying to rank for “Blue Widgets”, you’ll get penalized if you drive too many links towards your site with anchor text of “blue widgets”. I couldn’t agree more that the best way to avoid over-optimizing for a certain keyword is to make your link-structure appears “natural” but by no means does that mean that you should waste keywords with junk that won’t make you money.