Archive for the ‘Marketo Resources’ Category

In this special report, CMO Perspectives on Social Media Marketing ROI, find out how CMOs are overcoming the challenge of social media monetization, their perception of social marketing’s ability to produce ROI, and how they are measuring it.

Join Duncan Smith, CEO of iCompli and Josh Aberant, Director of Privacy at Marketo in a 45 minute webinar where you will learn about the recent amendments to European and US ePrivacy laws.

Between August 17 and October 5, 2011, Gatepoint Research invited 1,026 marketing executives to participate in a survey themed Marketing Automation Optimization Strategies. Candidates were invited via email to participate in a survey and 100 executives have participated to date.

Join Jon Miller, VP Marketing at Marketo and Joan Babinski, VP of Marketing at Brainshark for a dynamic webinar to learn how to leverage new content formats and delivery channels, and begin to attract and nurture potential buyers.

Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can your company’s marketing efforts be measured, and which are the best metrics to use?

Here’s a quick, easy way to not only gain insight into the successes, or lack thereof, of others’ campaigns, but also put in your two cents on your own email marketing! Participate in the Marketo Benchmark on Email Marketing and get free, personalized comparisons and recommendations on your email marketing effectiveness.

Gaurav Kotak, Sr. Director of Product Marketing at Marketo, and Michele Aymold, Marketing Specialist at BigMachines, presented Tips to Enhance Events by Leveraging Salesforce and Marketing Automation at Dreamforce 2011.

In this informative webinar recorded live at Dreamforce 2011, Jon Miller, VP Marketing and Co-Founder of Marketo, and Ann Handley, Chief Content Officer of MarketingProfs, present 10 Strategies for Content Marketing, Events and Marketing Automation Success.

Bill Binch, SVP of Sales at Marketo, Jamie Mallinger, VP Marketing and Growth Operations, Athenahealth, and Craig Rosenberg, VP Focus Expert Network, Focus.com, present 8 Ways to Establish Integrated Sales & Marketing and Improve Sales Operations at Dreamforce 2011.

Marketing Cloud has posted a BrainShark about Marketo, presented by our VP of Marketing and co-founder, Jon Miller. Within five minutes it provides an ntroduction to what Marketo does with lead nurturing, including how the sales funnel has changed, why marketing now needs to own a larger share of it, why sales and marketing alignment is crucial to lead management, and what revenue performance solutions from Marketo can do for businesses today.

Online events are vital to demand generation and brand reinforcement. They also represent a huge slice of your total marketing spend. How to get the most from them without overtaxing your already limited resources? In this webinar, Marketo Senior Director of Marketing Maria Pergolino draws on her experience with online events to share how to make yours a success.

On July 21, 2011, Shar VanBoskirk, VP and principal analyst at Forrester Research, joined up with Jon Miller, Marketo’s VP of Marketing, to discuss why some organizations fail at email marketing and others succeed. Now available on-demand through our website, this webinar walks B2B marketers through the characteristics of a healthy, thriving email program, details how to provide an excellent email user experience, and offers best practices for email deliverability and measuring email campaign results.