Relevant posts based on targeted keywords will keep your content from disappointing; following these tips will encourage visitors to stick around longer.
Read more →In this webinar recording with Elizabeth Smyth and Andrew Connell, learn how marketing automation is all about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database.
Read more →In this special report, CMO Perspectives on Social Media Marketing ROI, find out how CMOs are overcoming the challenge of social media monetization, their perception of social marketing’s ability to produce ROI, and how they are measuring it.
Read more →One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away. If this is the case, ask yourself- am I using lead scores to identify these leads that have proven themselves as marketing qualified?
Read more →Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. Setting up your business page is quick and easy to do. If you don’t have a Google+ profile, start by creating one. Keep in mind that admins at this time
Read more →Marketo is announcing our integration to GoToWebinar.
Read more →There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Ok. So, I have to create a compelling piece of B2B content? Uh huh, got it. Done and done.
Read more →Mobile is a must in this hand-held device-filled world- even for B2B marketers. Androids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes
Read more →When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose. What will happen to the iPhone? How
Read more →Check out Fiona Sexton’s overview of eConsultancy’s annual tradeshow, FUNNEL. Where marketing meets sales and leads become revenue.
Read more →Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Here are five ways blog commenting can boost your marketing efforts: Increases Readership: Find leads
Read more →Developing a B2B social media plan? Foursquare, the geo-location site may be a perfect fit. Check these reasons how your employees and clients can connect.
Read more →Do you have a ton of half written blog posts? Find a common theme between two or more and tie them together with Franken-blogging.
Read more →Join Duncan Smith, CEO of iCompli and Josh Aberant, Director of Privacy at Marketo in a 45 minute webinar where you will learn about the recent amendments to European and US ePrivacy laws.
Read more →Between August 17 and October 5, 2011, Gatepoint Research invited 1,026 marketing executives to participate in a survey themed Marketing Automation Optimization Strategies. Candidates were invited via email to participate in a survey and 100 executives have participated to date.
Read more →This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching
Read more →You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference,
Read more →Back on August 18th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C,
Read more →They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces. Why? Well, Jay’s presentation is being followed
Read more →The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions. Because of this there must also be change in how we market and sell to them. Today I’m asking if marketing automation is changing the world of B2B marketing? And the answer is a
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