by Jesse Noyes | 
Tweet thisby Jesse Noyes | Tweet thisIBM is enjoying the effect of the “Buffett Bounce,” after the billionaire investor, Warren…
Why Buffett Invested in IBM: It’s Not Tech, It’s the Support is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Soft skills are what’s needed to bridge the gap between good and great employees. The challenge, of course, is creating objective ways to measure things that are really subjective. There are a few things to keep in mind when measuring soft skills programs, and tools that can simplify information gathering and analysis.
Read more →In today’s competitive manufacturing environment, it’s more important than ever to use information technology to drive efficiencies. Deploying the right manufacturing software – either material requirements planning (MRP) or production planning and scheduling – is particularly important when it comes to planning.
Read more →by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisEarlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman…
What is Newsjacking? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Relevant posts based on targeted keywords will keep your content from disappointing; following these tips will encourage visitors to stick around longer.
Read more →by Egan Cheung | Tweet thisby Egan Cheung | Tweet thisThis summer, traffic from social websites stayed fairly constant for many of our customers,…
Chart: The Summer of the Small Business Social Boom is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Business intelligence (BI) tools extract and analyze important business data, providing companies the information they need to make well-informed, fact-based decisions. However, many tools in the BI market are lacking. Jaime Brugueras explores this issue and suggests ways that BI tools can be improved to offer real benefits.
Read more →One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away. If this is the case, ask yourself- am I using lead scores to identify these leads that have proven themselves as marketing qualified?
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisAd:tech is billed as the event for digital marketing. Over three days marketers come…
11 Tweetable Digital Marketing Notes from ad:tech is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThere are more than 150 million blogs. Last year, over 100 trillion emails…
You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. Setting up your business page is quick and easy to do. If you don’t have a Google+ profile, start by creating one. Keep in mind that admins at this time
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisModern marketers face a slew of problems: a fractured media environment, a need to…
5 Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Marketo is announcing our integration to GoToWebinar.
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThe internet was once a great anonymous playhouse. That’s changing as the social media…
Facebook VP: 3 Steps to Building Brands on Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Ok. So, I have to create a compelling piece of B2B content? Uh huh, got it. Done and done.
Read more →On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” … Read More »
Read more →Salesforce has been an innovator in the CRM space, leading in both the CRM applications space, and, more recently, in platform. But where will they focus their energies with future acquisitions – apps or the platform? Read our full analysis and be sure to weigh in by taking our survey at the end.
Read more →With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers. This article discusses the importance of marketing automation as the tool to both … Read More »
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisFrom the moment Google unveiled its social networking platform, Google+, marketers and brand managers…
Google+ Opens Up Brand Pages…Sort Of is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Mobile is a must in this hand-held device-filled world- even for B2B marketers. Androids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes
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