Archive for the ‘Marketing Automation Software’ Category

Soft skills are what’s needed to bridge the gap between good and great employees. The challenge, of course, is creating objective ways to measure things that are really subjective. There are a few things to keep in mind when measuring soft skills programs, and tools that can simplify information gathering and analysis.

In today’s competitive manufacturing environment, it’s more important than ever to use information technology to drive efficiencies. Deploying the right manufacturing software – either material requirements planning (MRP) or production planning and scheduling – is particularly important when it comes to planning.

Business intelligence (BI) tools extract and analyze important business data, providing companies the information they need to make well-informed, fact-based decisions. However, many tools in the BI market are lacking. Jaime Brugueras explores this issue and suggests ways that BI tools can be improved to offer real benefits.

Salesforce has been an innovator in the CRM space, leading in both the CRM applications space, and, more recently, in platform. But where will they focus their energies with future acquisitions – apps or the platform? Read our full analysis and be sure to weigh in by taking our survey at the end.

Greenway Medical is one of the leading providers of mobile electronic health record (EHR) applications. They have introduced native applications for the iPhone and iPad, and will release an Android app this fall. PrimeMOBILE, their flagship EHR app, allows providers to access patient facesheets, capture charges and more.

For those of you who manage a facility, you know the myriad pain points that contribute to your environmental footprint can be overwhelming. Fortunately, there’s an emerging branch of facility management software – environmental sustainability software – that’s geared toward creating smarter, more energy efficient buildings.

When it comes to using sites like Facebook, Twitter, and LinkedIn for recruiting – what we call social recruiting – how far is too far? With so many nuances, and so many (as yet) unwritten rules, how can recruiters best utilize social media to source quality candidates and assess whether they would be a good fit?

After its creation, ACT! existed in a state of suspended animation categorically and stood the risk of the journalistic community placing us in whichever category they chose. We had an intense desire to claim our own identity. We knew that if we created a category, we stood the best chance of leading it.

With people already managing their personal relationships on their iPhones and Macs, it’s a no-brainer that they would want to efficiently manage business relationships as well. In this guide, we highlight several CRM solutions currently on the market that are specifically designed for Macs, as well as some great web-based options.

It’s becoming increasingly difficult for retailers to maximize POS software functionality – not to mention integrate other tools like social media – all while keeping the in-store experience engaging. I see three areas where vendors can help ease the migration to new POS systems with expanded consulting and training services.

As a Mac user in both my professional and personal life, I often have trouble finding software built specifically for my Mac. Accounting software is no exception. For buyers looking to run accounting software on their Macs, there are two options: web-based accounting software and traditionally installed Mac-based accounting software.

In the realm of HR, there’s one question people often ask: What’s the difference between applicant tracking software and recruiting software? As both tools are used in the arena of recruiting and hiring, it’s easy to confuse the two. I thought it would be helpful to draw a clearer picture of what sets these two software systems apart.

According to an August 3 report, 2,246 eligible providers and 100 hospitals have successfully attested to meeting Meaningful Use (MU) criteria. Among these early adopters was Premier Family Physicians. We recently had the opportunity to speak with Dr. Kevin Spencer, a board-certified family physician with Premier Family Physicians.

Organizations new to the concept of marketing automation might be tempted to take the straightforward approach to lead nurturing. But they are doing themselves a disservice if they are not thinking about lead nurturing as a mechanism for influencing the buying decision throughout the prospect lifecycle.

Retailers have been waiting for a great tablet computer. With Apple’s iPad and iOS, software vendors now have a device and platform to develop great retail applications and move the point of sale to the sales floor. To help users with their search, we’ve put together a list of our ten favorite retail iOS POS applications.

We recently had the opportunity to sit down with John Chaney, Co-founder and President of Dexter + Chaney, at our headquarters in Austin, Texas. In our interview, Chaney discussed the state of the construction industry and introduced new features in the latest release of Spectrum construction software.

I didn’t make it to HRTech 2011, but I thought I would contribute a round-up of the technologies featured this year that I thought the majority of HR professionals could actually use, rather than just play with while commuting. These are the vendors and emerging technologies that I could not have left Vegas without seeing.

This year at Oracle Open World 2011, Benioff’s keynote was cancelled at the last minute. This is highly unusual and makes us wonder if there isn’t something else going on? Salesforce is one of Oracle’s biggest customers, but what if that relationship were to end the near future? Read our hypothesis on the mysterious keynote cut.

In the old world, consumer tech followed the lead of the enterprise tech community. That’s starting to change. Today, enterprise developers are drawing much of their design inspiration from consumer tech innovation. And nothing in the consumer tech world than is bigger than Apple and their flagship iPhone and iPad products.

Many retailers are paying the Groupons of the world to access new customers – only to have those buyers never return. With these promotions, it can be difficult for retailers to retain customers. Loyalty programs can help establish the right platform to retain and analyze spending, while cultivating a relationship with buyers.