Marketo is a completely web-based solution that helps to align the efforts of marketing and sales professionals through the sales cycle. Marketo offers features that include process-based campaign building and lead nurturing for B2B operations.
Read more →Eloqua offers on-demand marketing automation for both B2B and B2C organizations. Eloqua supports multi-channel campaigns, custom microsite creation, and integration with major CRM vendors. It is suitable for organizations of all sizes.
Read more →Infusionsoft is a great marketing automation system for the small B2B organization. It provides robust demand generation features such as lead management and email marketing, but also has basic CRM functionality for a more complete solution.
Read more →Pardot is an on-demand marketing automation solution with basic functionality to assist marketers with lead generation, lead scoring, and campaign management. It is used by over 300 companies in 10 countries and has a 96% customer retention rate without contract.
Read more →Aprimo is an enterprise marketing tool designed to automate B2B and B2C campaigns. The system is designed primarily for large companies marketing to hundreds of thousands or millions of contacts. The vendor was one of the first in the marketing automation industry.
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