by Jesse Noyes | 
Tweet thisby Jesse Noyes | Tweet thisIBM is enjoying the effect of the “Buffett Bounce,” after the billionaire investor, Warren…
Why Buffett Invested in IBM: It’s Not Tech, It’s the Support is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Soft skills are what’s needed to bridge the gap between good and great employees. The challenge, of course, is creating objective ways to measure things that are really subjective. There are a few things to keep in mind when measuring soft skills programs, and tools that can simplify information gathering and analysis.
Read more →Posted by Ju-kay Kwek, Product Manager
(Cross-posted on the Google App Engine Blog and the Google Code Blog.)
Rapidly crunching terabytes of big data can lead to better business decisions, but this has traditionally required tremendous IT investment…
Read more →Posted by Hong Zhang, Software Engineer
These days it’s commonplace for employees to bring personal mobile devices to work, expecting to get all kinds of business done on-the-go, and this can be both a blessing and a challenge to IT managers. The i…
Read more →In today’s competitive manufacturing environment, it’s more important than ever to use information technology to drive efficiencies. Deploying the right manufacturing software – either material requirements planning (MRP) or production planning and scheduling – is particularly important when it comes to planning.
Read more →Posted by Jocelyn Ding, Vice President, Google Enterprise OperationsSince we launched Google Apps for Business in 2007, we’ve been working hard to build a global support offering that’s responsive to the needs of our business customers. In the earl…
Read more →Guest Posted by Eliot Danner from Reperio Concepts
From large Government departments through to small local realty companies, geographic information can be extremely valuable to organizations. However, this useful information often ends up trapped in …
Read more →by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisEarlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman…
What is Newsjacking? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Relevant posts based on targeted keywords will keep your content from disappointing; following these tips will encourage visitors to stick around longer.
Read more →This is the appeal of fast food when you travel: you know what you will get. The reason that you are able to get food that tastes almost the same with almost the same service anywhere you go is because of the systems in place.
Read more →by Egan Cheung | Tweet thisby Egan Cheung | Tweet thisThis summer, traffic from social websites stayed fairly constant for many of our customers,…
Chart: The Summer of the Small Business Social Boom is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Posted by Amit Singh, Vice President of EnterpriseWhat’s the first thing you do when you wake up in the morning? Maybe check the news on your tablet, then send a couple of emails on your smartphone before jumping on a video call with a colleague. It
Read more →In this webinar recording with Elizabeth Smyth and Andrew Connell, learn how marketing automation is all about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database.
Read more →Business intelligence (BI) tools extract and analyze important business data, providing companies the information they need to make well-informed, fact-based decisions. However, many tools in the BI market are lacking. Jaime Brugueras explores this issue and suggests ways that BI tools can be improved to offer real benefits.
Read more →Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of…
Read more →In this special report, CMO Perspectives on Social Media Marketing ROI, find out how CMOs are overcoming the challenge of social media monetization, their perception of social marketing’s ability to produce ROI, and how they are measuring it.
Read more →Posted by Chris Farinacci, Global Marketing Director, Google Enterprise One of the most rewarding aspects of my job is meeting with customers and learning how they’re using our products to change the way they work on the web. In this spirit, today I
Read more →One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Even though scoring is turned on, it may not be sending MQL to Sales right away. If this is the case, ask yourself- am I using lead scores to identify these leads that have proven themselves as marketing qualified?
Read more →by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisAd:tech is billed as the event for digital marketing. Over three days marketers come…
11 Tweetable Digital Marketing Notes from ad:tech is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing
Read more →Posted by Jaime Casap, Google Education Senior Evangelist
Since we launched Chromebooks this summer, it’s been exciting to hear how students are using Chromebooks to collaborate and create in the classroom. In the spirit of letting our customers sp…
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